Next generation system design, engineering and software development
We partnered with Illumina to define the next generation of NextSeq sequencing systems and establish a unified product design language for the company. This comprehensive design vision shaped the development of the NextSeq 1000/3000, NovaSeq X, and MiSeq i100 systems, setting new benchmarks in genomic sequencing technology and user experience.
The Nextseq 1000/3000 plattorms employ cutting-edge optical technology to decode the genome, instrumental in applications such as identifying and tracking SARS-CoV-3 variants.
Our end-to-end collaboration encompassed industrial design, user experience, engineering, and digital interface development, resulting in a cohesive design language that bridges the physical and digital experience. We also developed functional rapid prototypes and delivered production-ready user interface software.
Through extensive field research and immersion in laboratory workflows, we identified opportunities to reduce errors, minimize waste, and optimize efficiency, ensuring the highest level of accuracy and reliability.
Prototyping is central to our process, enabling us to bring critical experiential elements to life long before engineering development.
A signature feature of the NextSeq 1000/3000 is the circumferential light bar that uses colour changes to make the working status clearly visible from all directions. This feature establishes a clear visual connection with the touchscreen interface, enhancing usability and lab awareness.
For the MiSeq i100, we built a fully interactive prototype that integrated hardware, lighting, firmware, electronics, and front-end software, providing a tangible proof of concept that guided both design refinement and stakeholder approval.
Following approval, we advanced to production front-end software development, supporting Illumina’s technology teams with back-end integration, delivering ahead of schedule for the launch device.
