Emotions play a bigger role
in financial management than
most people like to admit.

Furthermore, people are increasingly looking for providers who are transparent about how banking works, where the morals and ethics of the service align with their own values.

There is a huge opportunity for financial service innovators to use a deeper understanding of what their customers really want from them, to drive change in the industry.

We work with financial innovators, to pioneer new thinking and revolutionise the industry. We analyse how the increasing use of digitally-led technologies shape the expectations for financial tools for the next generation and, crucially, we have helped industry leaders understand finance as a very human technology.