As consumers increasingly question the role technology plays in the world, scrutinise the motives of the tech industry, and interrogate what real meaning technology adds to their lives, the question is no longer what we can technically do, but what creates cultural value.
This approach enables companies to see the conceptual and social role their offerings can actually play, and to reframe how products should be designed – paying more attention to how they fit into peoples’ lives, than how their tech specs perform.
Applying a human lens to the rational world of technology, we help companies dive deep into the real lived worlds of consumers, to define growth platforms with transformative power, and to design and deliver technologies and products that deliver both cultural value and lasting impact in the market.
After years of market share decline, we began a collaboration with HP to put design at the centre of their business. Since then, their portfolio has been transformed and their share price has increased by 350%.