Technology is
a cultural and
social material

We believe that technology is a cultural and social material; technology is the thread that connects us to each other and to our world.

As consumers increasingly question the role technology plays in the world, scrutinize the motives of the tech industry, and interrogate what real meaning technology adds to their lives, the question is no longer what we can technically do, but what creates cultural value.

Applying a human lens to the rational world of technology, we help companies dive deep into the real lived worlds of consumers, to define growth platforms with transformative power, and to design and deliver technologies and products that deliver both cultural value and lasting impact in the market.