iFIT partnered with Native to revolutionize a cornerstone of their portfolio - reimagining the in-home running experience and creating a seamless harmony between product and home. The goal: deliver a new class of performance, design, and experience for iFIT customers while setting the tone for the future of fitness innovation.

“Ultra 1 seamlessly blends state-of-the-art technology with refined aesthetics.”
— BusinessWire

Launched to celebrate NordicTrack’s 50th anniversary, the Ultra 1 was built around iFIT’s class-leading workout ecosystem. More than just a treadmill, it’s a statement piece — elegant, intuitive, and thoughtfully integrated into the modern home.
Every detail enhances the experience: intuitive physical controls, a fully integrated body cooling system, immersive surround-sound speakers, and a 24-inch touchscreen hub mechanically decoupled from the deck for vibration-free running. Exquisite materials and precision detailing elevate the Ultra 1 beyond traditional gym equipment — it’s design as architecture.

Native assembled a multidisciplinary team - engineering, design, software, and prototyping - working collaboratively under a shared vision. Through iterative experiential prototyping, we defined scalable solutions that elevated every aspect of the product experience.
Our end-to-end involvement included rapid prototyping and refinement, mechanical part design, accelerated innovation-to-market and supported ongoing hardware and software engineering support.