Advancing healthcare through design

Where true value creation in healthcare extends beyond clinical efficacy. 

“If two healthcare companies offer equivalent solutions at a similar cost, the one delivering a more intelligent, elegant and human experience will prevail every time.” 
Marcus Hoggarth, President & Chief Creative Officer

At Native, we unlock business growth and enhances care by transforming scientific potential into user-centred breakthroughs.


We combine curiosity with deep, cross-discipline expertise across strategy, design, engineering and emerging technology to turn complex science into trusted human experiences, delivered end to end under an ISO 13485-certified quality management system.

Examples of our transformational work

LIFE SCIENCE X ILLUMINA

Transforming breakthrough genomics into an exceptional lab experience.

Together with Illumina – the global leader in sequencing – we designed a new era of clarity, usability, efficiency and trust in the lab. 

In 18 months, we took Illumina’s complex genomics technology from concept to launch, uniting hardware, software, and service into a new lab benchmark that streamlined workflows, reduced errors, improved data legibility, and delivered 75+ patents plus a Red Dot-winning portfolio.

MED TECH X COLOPLAST

Unified design DNA industry-leading intimate care 

With Coloplast, we redefined intimate care, uniting products and services, elevating their experience and strengthening their patient-centred leadership.

Across a seven year partnership, we created a cohesive design language grounded in patient insight, translating sensitive clinical needs into trusted experiences, that set a new benchmark for intimate care worldwide.

“Native’s work and this process is going to transform the entire company.”
Sir Christopher Gent, Chairman, Coloplast

We believe design is crucial to advancing healthcare – by connecting and humanising innovation. 


If you’re exploring ways to advance your healthcare solutions, get in touch to explore how design can accelerate innovation and strengthen confidence in development.

Contact us on +44 20 7033 4888 or email Hello@native.com to arrange a meeting.


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